Google Supplier Agreement: What You Need to Know
Google has recently updated its supplier agreements, causing a stir among publishers and advertisers alike. The new terms cover everything from ad placement to data collection, and it`s important to understand how these changes may affect your business.
First, let`s define what a supplier agreement is. In Google`s case, it`s the contract between the company and those who provide services such as creating and publishing ads, managing ad campaigns, or delivering content. Essentially, supplier agreements set the rules for how Google`s business partners interact with the platform.
Now, onto the specifics of the updated agreement. The most notable change is the requirement for suppliers to comply with Google`s sensitive event policy, which prohibits advertising on topics such as natural disasters, death, or political and social unrest. Additionally, suppliers must follow new guidelines for ad placement, including restrictions on where certain types of ads can be displayed.
Another area of focus in the updated agreement is data collection. Google is now requiring suppliers to obtain explicit user consent before collecting or using any data related to the user`s health, race, ethnicity, or sexual orientation. This is in line with increasing privacy concerns and regulations around the world.
So, how does this affect your business? If you`re a publisher, you`ll need to ensure that your content and ads comply with Google`s sensitive event policy. You may also need to adjust where certain types of ads are placed to meet the new guidelines. If you`re an advertiser, you`ll need to be mindful of the policy changes when creating and placing ads.
The updated agreement also highlights the importance of user privacy and consent. Businesses that collect data will need to review their data collection practices and obtain explicit consent from users for any sensitive information. This is not only a legal requirement but also important for building and maintaining trust with users.
In conclusion, the Google supplier agreement is an essential aspect of doing business with the tech giant. The recent updates demonstrate Google`s commitment to user privacy and responsible ad placement. By staying up-to-date on the changes and ensuring compliance, businesses can continue to benefit from the platform`s expansive reach and advertising capabilities.